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Komatsu Hits the F1 Circuit in 2024

March 19, 2024
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On their marks. Get Set. GO!

SMS Equipment employees, customers, partners and friends can enjoy a new season of the FIA Formula One World Championship (F1) cheering on Williams Racing and their Principal Partner, Komatsu. The two companies have rekindled their historical partnership that dates back to the 1980s.

As a proud partner of Komatsu, SMS Equipment is delighted to see the brand on the F1 world stage, modelling “cutting-edge technology, outstanding quality and unwavering reliability,” characteristics Komatsu outlined in their recent announcement.

Komatsu/William's Racing F1 car
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“We’re excited to see Komatsu promoting the importance of engineering and technology—a focus we share at SMS Equipment—both on and off the racetrack,” says Alain Bédard - EVP, East Region at SMS Equipment. “Our team will be rooting for the iconic Williams Racing group in Montreal at the Grand Prix in June, and as they tour the world.”

Read more about Komatsu’s partnership with Williams Racing in the company’s announcement and stay tuned for details on our Montreal Grand Prix celebrations this spring.